President, Team Marketing & Business Operations and Chief Innovation Officer. Prior to joining the NBA in 2005, Brooks worked for Bain & Company, a global management consulting firm. Amy Brooks: Several years ago, we considered adding sponsorships to player jerseys, which we already had on G League and WNBA jerseys. As the head of TMBO, Brooks directs the NBAs team business functions that help the NBA and its affiliate league teams increase revenue, build popularity, and innovate on all business aspects, including ticket and partnership sales, marketing, digital, customer retention, arena operations, analytics, and talent development. A few are testing commemorative ticket NFTs: those tickets to a special game that we used to keep in our drawers could hold a lot of value. All content 2000-2023 RealGM, L.L.C. Brooks received her M.B.A. from the Stanford Graduate School of Business. NBA India: 2013-2014: 10-India: Amy Brooks: Executive Vice President, Team . When Silver first mentioned the idea, the estimated potential financial impact was around $100 million in combined revenue for all 30 teams. To believe that any of 2023's neo-contenders can become bonafide champs over the next few months is to believe that a once-in-a-quarter-century occurrence is about to transpire. Tell us about the jersey patch, which one could argue is an innovation that extends your business model. One example was the Play-In Tournament. Brooks received her M.B.A. from the Stanford Graduate School of Business. She has served as President, Team Marketing & Business Operations and Chief Innovation Officer at the National Basketball Association (the NBA) since November, 2017. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance. Tools and Resources Used by Real General Managers. So we developed NBA Global Scout with HomeCourt, which can test your vertical leap, lateral quickness, height those foundational elements. They will want the Wi-Fi to work. Amy Brooks Nationality: United States Current Team: N/A Job Title: Executive Vice President, Team Marketing & Business Operations Change staff? However, blocking some types of cookies may impact your experience of the site and the services we are able to offer. Square, Inc. (NYSE: SQ) revolutionized payments in 2009 with Square Reader, making it possible for anyone to accept card payments using a smartphone or tablet. The COVID-19 pandemic forced the National Basketball Association (NBA) to develop new ways to engage with fans. Because we respect your right to privacy, you can choose not to allow some types of cookies. We are not making it all up in our heads, thinking well of Kris Dunn because we want to: he has real talents to bring, and a body that for the time being will allow him to use them. Virtual fans, in partnership with Microsoft, was probably the most visible result. The Committed Innovator: An interview with Salesforces Simon Mulcahy, The Committed Innovator: A conversation with Dometics Peter Kjellberg, The Committed Innovator: An interview with Anjali Sud, CEO of Vimeo. These cookies may be set through our site by our advertising partners. We placed live video images of fans in the stands behind the players. "It's only a matter of time before we see a female head coach in the NBA.". We created the NBA Foundation to focus on economic empowerment, and we have the National Basketball Social Justice Coalition with our owners and players. Her leadership helped the NBA set, all-time attendance and sellout records and created new growth initiatives such as the, Jersey Patch Sponsorship Program and International Team, has been a key contributor to many of the leagues new initiatives, including the, blockchain NFT collectibles venture NBA Top Shot, the Play-In Tournament, and the. Prior to the coronavirus delaying the 2020 season, NBA salaries averaged out to be $9.5 million per player. Rakuten is now rumouredto be looking to extend that deal with last year's NBA finalists beyond its existing three-year agreement, pointing to the fact that its brand recognition among US. She also holds a bachelors degree from Stanford University, where she was a member of the womens basketball team that won three conference championships and went to the NCAA Final Four. Amy Brooks. This is an edited transcript of their discussion. How many people watch it and for how long and in how many countries? Use of this site constitutes acceptance of our Terms of Use and Privacy Policy. As a result, in 2021, the NBA was recognized as one of Time Magazines 100 Most Influential Companies and as Fast Companys #1 Most Innovative Company in Sports. Markets never sleep, and neither does Bloomberg News. That is what we seek to do: take a great idea, share it quickly, and implement it across the organization. One of the NBAs secret-sauce advantages is the collaborative relationships among all our teams and with the league. Select the second team from the drop down menu. In this episode of the Committed Innovator series, part of the Inside the Strategy Room podcast, she shares with McKinseys innovation leader Erik Roth her organizations numerous new projects that have spurred growth despite unprecedented constraints around live games. In 2022-23, Lopez will earn a base salary of $13,906,976, while carrying a cap hit of $13,906,976 and a dead cap value of $13,906,977. says Brooks, 45, whose title also includes president of team marketing and business operations. Chief among those efforts is the NBA 2K League, which was launched 18 months ago, making it the only U.S. pro sports operation to own and operate an e-sports league. They were a massive disappointment, yes, but also so transcendent for brief moments. The NBA's embrace of, in Brooks's words, its young, diverse and global fan base has allowed her to tinker with tradition and explore novel approachesas opposed to, say, the NFL, which has limited appeal beyond the U.S. and has been slower to embrace social media. It was a massive effort and things changed quickly. He's the 552nd best-paid NBA player this year. Square has offices in the United States, Canada, Japan, Australia, Ireland, Spain and the UK. And its your opportunity to hear the issues and trends that are top-of-mind for a cross-section of leading sports executives and personalities, who will also offer their point of view on the most pressing items in sports business. Amy Brooks: Not easy. Erik Roth: Thats a great example of what we call collisions between a technology and the problem you are trying to solve, in this case around fan engagement. The NBA 2K League is a good example. National Basketball Association. She also, holds a bachelors degree from Stanford University, where she was a member of the, womens basketball team that won three conference championships and went to the. Brooks is also responsible for growing NBA, WNBA, NBA G League and NBA 2K League team profitability through strategic consulting on all aspects of business operations, including ticket and sponsorship sales, marketing, digital, customer retention, arena operations, staffing, analytics and expense control. Under her leadership, TMBO develops best practice sales and marketing strategies and industry-leading analytics on behalf of 85 teams in four leagues. We were able to test a lot of things, which sped up the project of developing our next-generation telecast. Sign up in seconds, it's free! That was the case with the Bubble. Square has offices in the United States, Canada, Japan, Australia, Ireland, and the UK. Brooks's team is involved in everything from the schedule changes that reduced the amount of back-to-back games on consecutive days to teams' advanced mobile apps that power the in-arena experience. In the Bubble, we were able to test a lot of things, which sped up the project of developing our next-generation telecast. Previously, she was a product manager at Sun Microsystems. Brooks, who joined the NBA in 2005, previously served as executive vice president, team marketing and business operations, overseeing the . How long did it take to develop that? HomeCourt is another one. Im honored and excited to bring my experience in building global fanbases and empowering communities., Im a huge basketball fan so I know firsthand how valuable Amys expertise is: shes built resonance, engagement, and passion for the sport with hundreds of millions of people, said Jack Dorsey, CEO of Square. In the background, we were running hundreds of scenario models around how we could bring the NBA back. I played basketball and I have wondered, would I have pursue the path of becoming a general manager or a coach if it was open to me? Wallmine is a radically better financial terminal. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. Perhaps the biggest indicator of the NBA's openness to change is Brooks herself. Erik Roth: When something is not achieving everyones aspirations, we often explore the difference between the assertions about what it should be, and the assumptions: what do we have to believe for this to reach our aspirations? She also holds a bachelors degree from Stanford University, where she was a member of the womens basketball team that won three conference championships and went to the NCAA Final Four. What format should we adopt? A former NBA player is already in the league, there are several G League players, as well as the entertainer J. Cole. As President, Team Marketing & Business Operations (TMBO) and Chief Innovation Officer at the NBA, Amy Brooks drives innovative decision-making and growth across the league's business through the development and execution of new ideas and initiatives, and collaborates with the NBA . Chief innovation officer Amy Brooks's job is to lead that push, whether that means changing the shot clock, tweaking the playoff format or, yes, finding new ways to make the NBA and its partners even more money. The NBA has become known as the league most willing to innovateand top exec Amy Brooks is leading the charge. NBA chief innovation officer Amy Brooks says this is a tool to help democratize the process of trying to be an elite basketball player. How have you used it to foster regional growth, and where? Chief innovation officer Amy Brooks's job is to lead that push, whether that means changing the shot clock, tweaking the playoff format or, yes, finding new ways to make the NBA and its. For my kids who are 10 and 12 years old, it gamifies dribbling. Prior to joining the NBA, Brooks worked for Bain & Company, a global management consulting firm. We see the possibilities here as essentially creating the LinkedIn for elite basketball, says Brooks. If the NFL has developed a reputation for stodgy traditionalism, the NBA has done the exact opposite, innovatingand yes, Tweeting, gramming and TikTokingits way to status as the fast-changing league of the future. It took arguably too long to come up with a model, but it has worked. We are in our 25th year of the WNBA, the longest-standing womens professional sports league. 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